• Seton Hall University
• Department of Communication, Media and Arts

M.A. in Communication Concentrations

The Master of Arts in Communication is a 36-credit on-campus program in which students develop critical communication skills associated with human interaction and research practices in ways that are grounded in theory and can be immediately applied in practice.

Students are challenged to think creatively, apply state-of-the-art technology, and sharpen their communication competencies and knowledge base in a dynamic and highly interactive environment reflecting real world scenarios.

The program currently offers three areas of study:

• Digital Media »

  The Digital Media area of study within the master's of communication program prepares students for communication changes and challenges by understanding what media is and how to use it.

  Digital Media graduate courses focus on unique experiences and blend communication theory with real-world practice ensuring your success in a rapidly changing world.

  Learning outcomes include:

  • Differentiate among the ways the internet is used in our everyday lives.
  • Outline and classify the different ways internet communication impacts individual identity and human behavior in face-to-face and online contexts.
  • Design communication strategies that address various internet communication challenges.
  • Examine the relationship between media, culture, and social processes.

  
  The curriculum for the Digital Media area of study includes:

  • Theory and Practice of Digital Communication
  • The Internet and Communication
  • New Media, Organizations, and Institutions
  • Seminar in Communication Technologies Ethics
    
    

  View the curriculum »

• Organizational Communication »

  The Organizational Communication area of study within the M.A. in Communication program prepares students for a seat at the management table. Our alumni are human resources associates, managers and vice presidents at various companies. 

  Organizational Communication graduate courses focus on theory with real-world practice, ensuring success in a rapidly changing world. Focusing in this area of study prepares students to become expert leaders and strategic communicators across various organizations.

  Learning outcomes include:

  • Mastery of both theoretical and empirical knowledge in the field of leadership communication.
  • Understand and effectively apply strategic communication and leadership concepts to organizational challenges.
  • Understand the legal, ethical and social responsibilities of leaders as communicators.

  
  The curriculum for the Organizational Communication program includes:

  • Introduction to Organizational Communication
  • Organizational Culture
  • Training and Development
  • Employee Relations
    
    

  View the curriculum »

• Public Relations »

  The Public Relations area of study within the master's of communication program prepares students for a seat at the management table in agency and in-house settings. Our graduates become associates, managers, and vice presidents at agencies such as RF Binder, Verisk Analytics, and BCW Global and specialists and managers at organizations such as the Archdiocese of Newark, Stripe, and LIXIL. 

  With a focus on unique experiences, the Public Relations program blends communication and PR theory with real-world practice. This approach ensures student success in a rapidly changing world.

  Learning outcomes include:

  • Identify and explain managerial-level public relations research and writing.
  • Describe necessary considerations for quantification of public relations research.
  • Apply the values, theories, principles, and management strategies that guide the PR process.
  • Develop an understanding of the role of PR in internal and external communications and employee relations.
  • Select the most appropriate form of communication for the research.

  
  The curriculum for the Public Relations area of study includes:

  • Public Relations Research and Reporting
  • Global Perspectives
  • Theory and Principles of Public Relations
  • Strategic Planning and Practical Application
    
    

  View the curriculum »