The Public Relations area of study within the master's of communication program prepares students for a
seat at the management table in agency and in-house settings. Our graduates become
associates, managers, and vice presidents at agencies such as RF Binder, Verisk Analytics,
and BCW Global and specialists and managers at organizations such as the Archdiocese
of Newark, Stripe, and LIXIL.
With a focus on unique experiences, the Public Relations program blends communication
and PR theory with real-world practice. This approach ensures student success in a rapidly changing world.
Learning outcomes include:
- Identify and explain managerial-level public relations research and writing.
- Describe necessary considerations for quantification of public relations research.
- Apply the values, theories, principles, and management strategies that guide the PR
process.
- Develop an understanding of the role of PR in internal and external communications
and employee relations.
- Select the most appropriate form of communication for the research.
The curriculum for the Public Relations area of study includes:
- Public Relations Research and Reporting
- Global Perspectives
- Theory and Principles of Public Relations
- Strategic Planning and Practical Application
By the Numbers
- 36 Academic Credits
- 4 Public Relations Courses
- 14 Miles from New York City
“I not only enhanced my writing to meet the standards of the communication industry
and academia, but I was also taught to research, plan, implement, and evaluate campaigns
at a level I had not been exposed to before. This 'big picture', high-level thinking
I learned at Seton Hall university is what helped me bring my professional work into
a more significant context and ultimately landed me my new position in the U.S. Department
of Education.”
Hunter DeSimone ‘19/M.A. ’21
Digital Communications Specialist, Federal Student Aid at the U.S. Department of Education
Admissions Requirements
To be considered for admission, applicants are required to submit the following materials:
International applicants are welcome. Please review additional details for supplemental requirements.
Why Earn Your MA in Communication from Seton Hall?
- Personalized Attention
- Small Class Sizes – 13:1 Student-Faculty Ratio
- Hands-on – Build Your Portfolio
- Mentoring & Job Placement
- Theory to Practice – Immediate application from classroom to board room
- Flexible – Offer on- and offline courses
Perfectly Situated
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Our Home: South Orange, NJ
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14 Miles from New York City
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Traditional Suburban Campus with Easy City Access
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A dynamic community comprised of scholars, theorists, critics, and professionals,
Graduate Studies within the College of Human Development, Culture, and Media provides students with dynamic and immersive learning experiences blending theory
and practical components that permit students to recognize, test, and translate course
material into academic, professional and workplace settings. The College is nationally accredited by APA and CAEP.
