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Innsbruck Austria

Destination and Event Management Certificate Program Stillman School of Business

The Destination and Event Management Certificate Program offered by the Stillman School of Business is designed to provide students with valuable expertise in destination management and event management in global markets. By partnering with our international collaborator, the Management Center Innsbruck (MCI) in Innsbruck, Austria, we offer an exciting opportunity for students to gain an international perspective while earning their academic credential.

Through our partnership with MCI, an AACSB-accredited program, Stillman faculty have developed a semester-long learning opportunity. This program not only allows students to earn a certificate but also provides the flexibility to take additional courses that seamlessly apply to their Stillman degree.

By completing the MCI courses at MCI and utilizing the Stillman courses to enhance their concentration, students will earn this certificate which they can use to excel in the field of destination and event management or secure employment in their chosen concentration, leveraging the international profile they have developed through this program. With cultural awareness and increased self-confidence gained from this experience, students will be well-prepared for successful careers in the global marketplace.

About Innsbruck, Austria

Renowned as the host city of the 1964 and 1976 Winter Olympics, Innsbruck, Austria, serves as the perfect location for this program. The city is a year-round tourism and sport destination, offering a rich historical backdrop and an English-friendly environment. With a population that includes a significant number of students, Seton Hall students will have the opportunity to form lasting friendships and connect with peers from the EU and beyond. Additionally, Innsbruck's central location provides easy access to other European cities, making it an ideal base for exploration.

Curriculum

The Destination and Event Management Certificate Program consists of four courses, with students required to take two courses from Stillman and two courses from MCI.

Stillman courses (students must take two of the four)

  • Building and Maintaining Strong Brands
  • Consumer Behavior
  • Digital Marketing
  • Project Management

MCI courses (students must take two of the three)

  • Alpine Tourism Management
  • International Destination Management
  • International Tourism Management

Click here to view full curriculum and requirements.

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Faculty

The faculty in our internationally recognized research and teaching programs are committed to guiding students to success. Seton Hall is a Catholic University where great thinkers do more than think. They teach.
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Karen Boroff
Professor of Management and Dean Emeritus
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Hector Lozada-Vega
Associate Professor of Marketing
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