Enterprise Organization Projects
The Market Research Center has conducted several projects with large enterprise organizations, both national and international. These projects have focused on topics such as enhanced communication with a particular target audience, understanding current and potential customer perceptions. and identifying key drivers of selection for company’s product or service.
Collaborating with Clients
MRC students partnered with Sterling, a large global company providing pre-hire screening solutions like background checks, to better understand current and prospective customer needs to improve their services.
Jen Miller, head of marketing at Maplecrest Ford Lincoln, and student Joshua Caruso discuss their team project, which explored needed improvements to the dealership website.
Customer Impact
"We spent a lot of money on market research in the past. However, in all of our years in business, we haven't done anything more valuable than these market research projects with Seton Hall University. The research helped us 'hear' our customers better and we made some significant changes based on their recommendations!"
—Tim Ciasulli, CEO/Founder
Planet Honda
Our Partners
A few of our past business partners are below:
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