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Business
Market Research
Undergraduate
Certificate

Market Research

The undergraduate certificate in market research is made up of a total of 12 credits (four, 3 credit courses). The certificate prepares students for careers in marketing or market research that focus on the collection, analysis and implementation of market research insights and data to make better business decisions. The different roles of qualitative and quantitative research are explored through a mix of projects incorporating the Market Research Center at the Stillman School of Business.

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Curriculum

The curriculum of the undergraduate certificate in market research is designed to prepare students to:

  • Gain practical experience in market research methodologies.
  • Develop skills in conducting interviews and moderating focus groups.
  • Creating, distributing and analyzing results from web-based surveys.
  • Work on real-world projects with business clients to uncover insights and provide solutions.
  • Utilize both qualitative and quantitative techniques for effective market research.
  • Analyze and apply data to support better business decisions.

View the full curriculum »

How to Apply?

When enrolled in the final course to complete the requirements for the undergraduate certificate in market research, please click below and complete the application form.

  Application Form

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